March 2015, imports of goods diapers become a buying explosion, has become a hot single product, the public is willing to pay for it, just because diapers really cheap enough. So in the end what happened? Why is the price of imported diapers can be so cheap in a short period of time? Kao diapers lowest price in the domestic Why? Is quality guaranteed authentic? Japan's purchase of the policy has just come out soon, the major electricity suppliers fast put a lot of reaction products, there is no stockpile suspects and other sharp questions have emerged. With these questions, particularly want to explore what happens.
Whether it is a traditional giant electricity supplier or grassroots entrepreneurial electricity supplier has moved into the diaper wars. No war can not last long, costly war is a negative energy, the only advantage is the face of an emerging industry can quickly shuffle.
According to reports, some analysts predict that in 2015 the market size of China's pregnant baby industry is expected to exceed 2 trillion yuan, the face of such a large market cake temptation, the major electricity providers are becoming increasingly white-hot competition. As the exhibition's electricity supplier, in fact, there is no winning or losing. But the price war is the electricity supplier's big kill, even mother is no exception. Especially the new generation of parents fully cultivate the electricity supplier spending habits, no doubt, maternal electricity supplier turnover in 2015 will continue to rise.
Two sessions this year to discuss the cross-border electricity supplier become the focus, even the Prime Minister in his government work report mentioned twice in support of cross-border electricity supplier.
Admittedly, because of government support, cross-border electricity suppliers have developed rapidly in the past two years. August 2014, Analysys think tank released "Chinese cross-border electricity supplier industry research report 2014", the report said, China cross-border electricity supplier market transactions in 2013 amounted to 2.7 trillion yuan, an increase of 28.8%. Also, according to China Electronic Commerce Research Center monitoring data show that China's cross-border e-commerce platform has more than 5000, more than 200,000 companies.
Whether it is a traditional giant electricity supplier or grass-roots entrepreneurs have started scouring the sea industry layout. Lynx International, Jingdong overseas purchase electricity providers and other traditional giants Jia Ruhai Amoy team, backed by the US Amazon, there is a natural supply advantages of Chinese Amazon, but also on the line of the Chinese sea scouring sites "overseas purchase," veteran portal NetEase is also this year Amoy sea platform on the line - test Lahaina purchase. At the same time, a large number of venture financing sound brand constantly scouring the sea grassroots platform is a strong rise - Ocean Pier, scouring honey, honey bud baby, buy cheap ......
However, the saying goes, "where there was rivers and lakes, there are lakes where there is war." With the wind constantly scouring the sea "soaring" cross-border electricity providers have also started gearing up, everybody wants to 'pay would a piece of cake . "
Last Year, as "foreign stocking up" the promoters, the cross-border electricity providers that set off a price war is not small. Interestingly, this price war has just stopped, cross-border electricity providers have started a new round of infighting, and the field of "battle" is diapers, participants are three new electricity supplier scouring the sea - ocean pier, honey baby bud, test Lahaina purchase.
Details are as follows:
1) February 28, the cross-border electronic business platform entrepreneurial ocean pier First off a price war - tens of thousands of Kao diapers sold in the open ocean pier, and the whole network known as the lowest. You know, still a month ago, many domestic communities, forums and friends that have been exposed in Japan Kao diapers "restriction" message, so this ocean pier "sale" will undoubtedly lead to an uproar in the Chinese mothers groups.
2) March 11, formally launched on the occasion of the first anniversary, honey bud baby stocking size to 500 million, plus $ 100 million to subsidize the user to follow up import diapers "price war", Kao, Unicharm, etc. Several models of the brand diapers are reduced to "double digits."
3) March 12, NetEase's test launch of a week-long Lahaina purchased "diapers Carnival" promotional activities, the main import diapers, said at the premise of ensuring genuine lowest price to do the whole network, while milk, Beauty, a nursing, home, food, nutrition and health commodity prices will also be lower than the market price of 10% -40%.
Obviously, the "diaper battle" not a small glimpse of gunpowder.